We’re excited to announce the launch of our new line of JOBY Camera Straps for DSLRs and compact system cameras! It’s been a while since we’ve ventured into a completely new genre of camera accessories, and we’d forgotten how fun it is to let our JOBY design and engineering team loose on something rather dull (camera straps) and see how they make it totally bad ass. Now, the moment we’ve all been waiting for, the UltraFit Sling Strap for Men, UltraFit Sling Strap for Women and 3-Way Camera Strap!
The camera strap you think of when you think “camera strap” is probably the one that came with your camera—some cheap combination of plastic bits and abrasive webbing that just sort of hangs there. We’re guessing this is how your feel about it …
JOBY Camera Straps are an entirely different product. Instead of some limp piece of cloth attached to your camera, our camera straps are exactly what you expect from JOBY— innovative, multi-purpose, high-quality, and fun to use. This video will give you an idea of what JOBY Camera Straps have to offer.
We started this project by thinking about what we would want from a camera strap—something as versatile, hard-working and up-for-adventure as we are. Our ideal strap would be comfortable for long days of shooting, make sure our camera is always at hand so we never miss a shot, and would keep our camera safe from the bumps and bangs of active life. With this at heart, we’ve created three revolutionary camera strap solutions—the UltraFit Sling Strap for Men, UltraFit Sling Strap for Women and 3-Way Camera Strap.
UltraFit Sling Strap for Men
There are just moments between you and the perfect shot. But, a lot of the time you spend shooting isn’t with your camera at your face. It’s looking for the next shot, mingling with the crowd, eating a burrito. We designed the UltraFit Sling Strap with this photographer-lifestyle truth in mind. Our strap allows you to cinch your camera tight against your body to keep it safe and secure and your hands free, but quickly extends to shooting mode with a simple pull on your camera grip. Much better than just hanging around your neck, right?
For more reasons why the UltraFit Sling Strap for Men is awesome, jump on over to JOBY.com or watch the snazzy demo video.
UltraFit Sling Strap for Women
We noticed that there were hardly any camera straps on the market that were specifically designed for a woman’s body—something the ladies at JOBY just wouldn’t stand for. After talking with female photographers and some serious ergonomics research, we designed a strap that was not only optimized for your curves, but also preformed better than straps designed for men. With the UltraFit Sling Strap, you can wear your camera cinched tight against your body for comfort and camera security, and with one fluid movement, extend the strap to shooting mode. A camera that is always at hand, yet conveniently handsfree. Sweet!
For more reasons why the UltraFit Sling Strap for Women is fabulous, jump on over to JOBY.com or watch the snazzy demo video.
3-Way Camera Strap
Doing more with less is one of our favorite things here at JOBY. With this in mind, we designed the 3-Way Camera Strap. The 3-Way Camera Strap quickly transforms from a wrist strap to a full-length shoulder or neck strap with the push of a button. Thanks to an innovative retractor mechanism and hyper-strong Dyneema cord, the strap extends and retracts automatically! It is design magic that will totally impress your friends, in addition to being the most versatile camera strap out there.
Super strong Dyneema cord is a key part of the 3-Way Camera Strap. The Dyneema cord has 90 lbs tensile strength or, as we like to think, it will support the weight of four chubby corgis!
For more reasons why the 3-Way Camera Strap is rad, jump on over to JOBY.com or watch the snazzy demo video.
Let us know what you think about our new gear on Facebook, Twitter, Google+ or in the comments. Plus, stay tuned for great giveaways!