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tent city

Gorillatorch Switchback Video and Tent City Launch Party

By | Events, Gorillatorch, New Product Launch | 4 Comments

Last Thursday JOBY introduced Gorillatorch Switchback to the world. You can find out more about what it does and the inspiration for it in this authentically San Franciscan, wind-filled video:

To set the stage for this transformational outdoor lighting product, we launched the product in true JOBY fashion, with a party. Tent City  took place at the the Log Cabin in the Presidio  and was a WILD success – even the rainy SF weather didn’t stop us! The Gorillatorch Switchback made its debut, lighting the venue and the massive Snow Peak tents.

Even Davy Crocket would be proud.

Guests enjoyed cocktails expertly mixed by Rye on the Road while nibbling on delicious bites offered by Nicole LoBue of LoBue Events (seriously these were fantastic).  The interior of the Log Cabin was tastefully curated by Jonathan Siegel of Viracocha SF with a collection of antiques, unique furnishings, art and other assorted rarities from his Mission based store. Riley Johndonnell, a San Francisco/New York based experimental artist, created an art piece inspired by “Nature or things found in Nature”. The two part installation entitled “WILDLIFE”, utilized text based sculptures to explore the double life of our vocabulary for animals, objects as well as our actions within nature.

Pro Team member, Jed Conklin, provided us with amazing photographs to showcase the inspiration for Gorillatorch Switchback.

Thank you so much to everyone who came out, it was a blast!

You can see more photos here.

Tent City – Tonight in San Francisco!

By | Events | One Comment

Come experience Tent City with us and help launch of our latest product, the Gorillatorch Switchback. Tent City will be an interactive experience that celebrates a return to backcountry routes and an active outdoor lifestyle.

Plus, enjoy the beautifully designed tents and camping related products  made by our event partner, Snow Peak, a Japanese outdoor lifestyle company and winner of the 2010 ICFF Editors Award for Outdoor Furniture.

Join us if you can!