Happy Sunny Friday!
First some formal – yet very good news, JOBY was awarded a Utility Patent which officially recognized the pioneering and innovative functionality of the GorillaPod range of products.
Here is the text for the press release that we sent out last week:
JOBY, the innovative and award-winning consumer products company and creator of the world’s best selling camera tripod with over 1 million units sold a year, today announced that it has been awarded a utility patent for its iconic GorillaPod family of products. First launched in 2006 with the GorillaPod Original, this innovative approach to camera stability plus flexibility has helped fuel the growth of JOBY products and has helped make JOBY into an internationally recognized brand known for disruptive design and inspired functionality.
“We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”
“Our ball and socket technology has long been recognized as innovative and unique,” says JOBY CEO Forrest Baringer-Jones. “We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”
Issued on February 22, 2011, U.S. Patent No. 7,891,615 is JOBY’s first utility patent. It joins JOBY’s existing portfolio of domestic and international intellectual property protection, including trademarks, trade dress, and design patents. Known for unique products, JOBY has attracted copycats and has successfully enforced its intellectual property rights both in and out of court in the US, Canada and Australia. JOBY intends to use its new utility patent to protect its intellectual property as it continues to build on its past design and commercial successes.
And now for a little visual break -this beautiful HDR, 3-dimensional-looking boat was shot by Will Hastings using the autobracket function of his Canon.
The GorillaTorch Switchback was fought over and loved on Your Tech Report. Here is just a sampling of the praise the combination lantern and headlamp received:
The GorillaTorch Switchback is one of those rare products that is not only cool but extremely useful… succeeding in a truly valuable role exactly as advertised and designed. While we test lots of great gear, there are a relative few that I immediately want to add to my own collection… and fewer still that I feel as strongly about as the Joby GorillaTorch Switchback. Whether you’re an outdoors person interested in some new gear or someone simply looking to enhance your home emergency preparedness kit, I can’t think of a more worthwhile addition – the Joby GorillaTorch Switchback, together with the included GorillaPod tripod, are just that good. I can’t wait to see what they come up with next.
Macworld included some warm thoughts for the GorillaMobile Yogi for iPad in their round-up of iPad cases.