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Gorillatorch Switchback

GorillaTorch Switchback wins red dot 2011 award

By | Awards, Gorillatorch | No Comments

Sweet! The JOBY GorillaTorch Switchback, the first outdoor lantern that transforms into a headlamp, won the prestigious red dot award for Product Design.  The competition was fierce, but the Switchback prevailed in a very crowded and international field with4,433 entries from 1,700 companies in 60 countries  submitting  work.


The award is organized annually by the Design Zentrum Nordrhein Westfalen in Germany and is considered one of the top design awards for product design. If you happen to be traveling to Germany this summer you can see the GorillaTorch  Switchback this summer showcased with the other prize-winning products on display from 5 July to 1 August 2011 in the exhibition “Design on stage – winners red dot award: product design 2011” at the red dot design museum at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen.


And yes, this qualifies as super exciting stuff!

Friday Finds: Originality Rewarded and the GorillaTorch SwitchBack Gets Props

By | Friday Find, Gorillapod, Gorillatorch, Press | No Comments

Happy Sunny Friday!

First some formal –  yet very good news, JOBY was awarded a Utility Patent which officially recognized the pioneering and innovative functionality of the GorillaPod range of products.

Here is the text for the press release that we sent out last week:

JOBY, the innovative and award-winning consumer products company and creator of the world’s best selling camera tripod with over 1 million units sold a year, today announced that it has been awarded a utility patent for its iconic GorillaPod family of products. First launched in 2006 with the GorillaPod Original, this innovative approach to camera stability plus flexibility has helped fuel the growth of JOBY products and has helped make JOBY into an internationally recognized brand known for disruptive design and inspired functionality.

“We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”

“Our ball and socket technology has long been recognized as innovative and unique,” says JOBY CEO Forrest Baringer-Jones. “We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”

Issued on February 22, 2011, U.S. Patent No. 7,891,615 is JOBY’s first utility patent. It joins JOBY’s existing portfolio of domestic and international intellectual property protection, including trademarks, trade dress, and design patents. Known for unique products, JOBY has attracted copycats and has successfully enforced its intellectual property rights both in and out of court in the US, Canada and Australia. JOBY intends to use its new utility patent to protect its intellectual property as it continues to build on its past design and commercial successes.

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And now for a little visual break -this beautiful HDR, 3-dimensional-looking boat was shot by Will Hastings using the autobracket function of his Canon.
67/365 SS Columbia

The GorillaTorch Switchback was fought over and loved on Your Tech Report. Here is just a sampling of the praise the combination lantern and headlamp received:

The GorillaTorch Switchback is one of those rare products that is not only cool but extremely useful… succeeding in a truly valuable role exactly as advertised and designed.  While we test lots of great gear, there are a relative few that I immediately want to add to my own collection… and fewer still that I feel as strongly about as the Joby GorillaTorch Switchback. Whether you’re an outdoors person interested in some new gear or someone simply looking to enhance your home emergency preparedness kit, I can’t think of a more worthwhile addition – the Joby GorillaTorch Switchback, together with the included GorillaPod tripod, are just that good.  I can’t wait to see what they come up with next.

Macworld included some warm thoughts for the GorillaMobile Yogi for iPad in their round-up of iPad cases.

GorillaTorch Switchback on Ellen

By | Gorillatorch | One Comment

In case you missed Ellen today, GorillaTorch Switchback made an awesome appearance today on the show, care of REI. With dancing elves, Keith Urban and of course Ellen, the GorillaTorch Switchback illuminated the tent in both lantern and headlamp mode. I was hoping for a dancing Ellen with a headlamp on, but I guess that will have to wait until next year. To see GorillaTorch Switchback, fast forward to the last 2 minutes of the clip. When the dancing starts, you have arrived.

Friday Finds: Foot tapping worthy videos filmed with Gorillapods and Press for Gorillamobile for iPhone 4

By | Friday Find, Gorillamobile, Gorillapod, iPhone, Press | One Comment

Hello Creactives,

To get us into a swinging weekend mood, I have two great videos filmed with Gorillapods this week. The first one really has a Gorillapod SLR Zoom as the star of its very own madcap adventure movie.

1-Mintue Silent Film from Fatma Al-Nasr on Vimeo.

This video of the cameraman doing his thing during a soccer game comes with a dancing-in-your seat worthy ditty.

Offside – Swedbank Stadion from Niklas Kristensson on Vimeo.

And of course, this week would not be complete without mention some of the amazing press we received for Gorillamobile for iPhone 4; including ZDNET, Engadget Macworld, and Gizmodo. Plus, Gorillatorch Switchback got  a lovely write-up in WIRED who declared “Headlamp + Lantern + Tripod = Sheer Brilliance.” We may blush, but we’ll take the compliment.

For all of you in San Francisco, JOBY will be at GDGT Live tonight, be sure to swing by!

Friday Finds: Furry Creatures in New York and funny press for the Gorillapod and Gorillatorch Blade and Gorillatorch Switchback hit the mark

By | Friday Find, Gorillapod, Gorillatorch, Photography, Press | One Comment

Hello Creactives,

Friday has arrived and a restless spirit has descended on the Joby office. It has been quite a week in San Francisco. In case you didn’t know, the Giants won the World Series, there was an election and somehow we managed to have summer in November for a few precious days.

To start off Friday Finds, I wanted to share this humorous take on the Big Apple (where I was last week). There is nothing quite like a fuzzy monster walking through Time Square. I love the fur on this guy.

Up in the Air

We were honored to appear in the “What is in the Staff Photographer’s bag”  by Fred Lum from the Globe and Mail. Here’s what he had to say about the trusty Gorillapod:

Lastly, there’s one piece of gear I don’t use very often but find it indispensable when I do need it and that’s a Joby Gorillapod. It’s got articulated legs which have rubberized rings and feet which have tremendous stiction and can wrap around whatever you can find.

The San Francisco Chronicle suggests that the solution to your camera “shaking like a nervous chihuahua” is the Joby Gorillapod. Plus, love the title of this piece, “Six reasons your travel videos stink.”

November is here and with that starts the Holiday buying season and the gift guides. Blast Magazine honored Gorillatorch Blade (even though the Gorillatorch Flare is shown) as a selection in their 2010 Holiday Automative Gift Guide for “anyone who drives or loves their automobile.”

“Gorillatorch Switchback sheds light on campers,” states USA Today in this review of the latest product in the Joby arsenal. Happy to help her cross her nephew off the gift list for the Holidays.

Enjoy the weekend!

Gorillatorch Switchback Video and Tent City Launch Party

By | Events, Gorillatorch, New Product Launch | 4 Comments

Last Thursday JOBY introduced Gorillatorch Switchback to the world. You can find out more about what it does and the inspiration for it in this authentically San Franciscan, wind-filled video:

To set the stage for this transformational outdoor lighting product, we launched the product in true JOBY fashion, with a party. Tent City  took place at the the Log Cabin in the Presidio  and was a WILD success – even the rainy SF weather didn’t stop us! The Gorillatorch Switchback made its debut, lighting the venue and the massive Snow Peak tents.

Even Davy Crocket would be proud.

Guests enjoyed cocktails expertly mixed by Rye on the Road while nibbling on delicious bites offered by Nicole LoBue of LoBue Events (seriously these were fantastic).  The interior of the Log Cabin was tastefully curated by Jonathan Siegel of Viracocha SF with a collection of antiques, unique furnishings, art and other assorted rarities from his Mission based store. Riley Johndonnell, a San Francisco/New York based experimental artist, created an art piece inspired by “Nature or things found in Nature”. The two part installation entitled “WILDLIFE”, utilized text based sculptures to explore the double life of our vocabulary for animals, objects as well as our actions within nature.

Pro Team member, Jed Conklin, provided us with amazing photographs to showcase the inspiration for Gorillatorch Switchback.

Thank you so much to everyone who came out, it was a blast!

You can see more photos here.

Friday Finds: Gorillatorch Switchback Arrives, Transforms, Finds Love and Other Happenings

By | Friday Find, Gorillapod, Gorillatorch, New Product Launch | No Comments

Happy Friday Creactives!

Thank you so much for all of you who attended our Tent City event last night! It was a blast (photos will follow shortly) and we were thrilled to introduce the world to the Gorillatorch Switchback accompanied by tasty treats, drinks and the wilderness.

Some of the best press hits for thus far include Gadling who remarked on Joby “being on a roll” (something we are always happy to hear). Wired, on the other hand,  pumped up the Halloween theme with a variation on “things that go bump” in the night. Engadget chose to go mythical with reference to Jason and the Argonauts.

Not to be forgotten, the Gorillatorch Blade got really detailed and fabulous coverage in CNET.

Between the legs’ ability to wrap around smaller objects and the feet’s ability to hold onto larger ones, we didn’t find too many situations and angles that could shake the Gorillatorch Blade. And with two brightnesses to chose from and a generous battery life, the Blade supplied us with more than enough light and use time to install a pair of car stereos in our dark corner of the CNET garage.

Gorillapod Video, also had its chance to be road tested by the Mac:Life Show, where they gave it ride on their scooter and saw just how strong our magnets are.

Tent City – Tonight in San Francisco!

By | Events | One Comment

Come experience Tent City with us and help launch of our latest product, the Gorillatorch Switchback. Tent City will be an interactive experience that celebrates a return to backcountry routes and an active outdoor lifestyle.

Plus, enjoy the beautifully designed tents and camping related products  made by our event partner, Snow Peak, a Japanese outdoor lifestyle company and winner of the 2010 ICFF Editors Award for Outdoor Furniture.

Join us if you can!