After our UltraFit Sling Strap launch, a good number of customers told us that they also wanted to use their camera strap with their tripod without having to unscrew the strap. So, we started looking for universal quick release tripod plates on the market to point our customers to. But we were surprised at how expensive and complicated they were. $50 – $100? That’s more than our sling strap!
So, our designers and engineers got to work.
We aim for simple but adaptable designs that put a lot of functionality in the hands of our users.
So, let’s start with a universal camera baseplate that’s made of hard-anodized machined-aluminum with a unibody design. That makes it tough, sleek, and small.
We’ll include two ¼-20” female mounting holes for your accessories like camera straps or flash brackets. We’ll include a slot for your hand and wrist strap.
Let’s give it an extra long mounting slot so you can position the base plate where it makes the most sense to you. Now, you have a total camera platform!
Let’s make it an Arca-Swiss compatible tripod plate so you can just slide your camera into the most common mounting system for tripods. But if you’re using something like a Manfrotto® RC2 ballhead, you can attach the UltraPlate to the ¼-20” screw of an RC2 quick-release plate.
We don’t like tools that get in our way so let’s make it small at 2.8” x 1.7” (Arca-Swiss dovetail is 1.5″ wide) x 0.5” (7.2 x 4.3/3.85 x 1.25 cm) and weighing only 1.65 oz (47g) so that it fits nicely underneath your DSLR camera or compact system camera.
And finally, let’s make it $19.95 so it’s a no-brainer for everybody to have one for their camera.
Check out our video below on the UltraPlate and buy one for your camera today!
