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New Product Launch

JOBY set to innovate GorillaMobile along with Apple’s iPad 2

By | New Product Launch | No Comments

Today, as many of you most likely know, Apple announced their newest version of the iPad. Armed with a front- and back-facing camera, faster speeds and multi-tasking features all in a thinner package, the iPad 2 is poised to be the must-have device for reading, cooking, gaming and picture-taking. So, what’s JOBY planning to do about it?

We are thrilled! JOBY purposely created the GorillaMobile Ori and Yogi for iPad to serve as platforms for the iPad as Apple continues to improve on its masterpiece. Plus, with the added camera, the positioning and stabilization that Ori and Yogi offer become even more important for capturing images or communicating with loved ones.

Following on the enormous success launch of the GorillaMobile Ori and Yogi at CES, we are ready to kick it up a notch to enhance the improvements on the iPad 2. The versatility of the Yogi will enable the same sort of electronic acrobatics you have come to expect from a JOBY product. With flexible and bendable legs that attach to any height, the GorillaMobile Yogi will make picture taking from extreme angles a breeze, plus with amazing ability to adapt to uneven surfaces, the Yogi will take the improved memory of the iPad 2 to the next level allowing for lazy Sundays filled with music, video watching, magazine devouring and food creating hours.

For the Mobile Pro, the sleek, ergonomic protection of the Ori will protect the iPad on-the-go and fold into exactly the right angle for any activity you may want from your iPad including maximizing your next conference call with the front-facing camera and Skype. The Ori is constructed from a super strong, German-made, aluminum and polypropylene composite which provides the case with lightweight yet rigid stability so that it can achieve 15 inches of extended ergonomic positioning in viewing modes. Precise positioning and stabilization, something JOBY knows a thing or two about, are even more compelling features when using cameras for photo-taking, video recording and video calling.

Keep your eyes peeled- the next generation of GorillaMobile Ori and GorillaMobile Yogi for iPad will be available for purchase at select retail locations in June of this year.

Friday Finds: GorillaMobile Ori and Yogi for iPad take off

By | Friday Find, Gorillamobile, New Product Launch, Press | No Comments

Hello Creactives!

Last week at CES, we launched two incredibly different iPad products. Apparently, we weren’t the only ones excited by our creations.  The GorillaMobile Ori won best in show for Beatweek Magazine. Notcot didn’t only love our product they also marvelled at our booth and the origami that we used in both our stop motion videos and to draw attention to our new products. This great in depth piece covers our partnership with Origami master Robert Lang who not only created a sculptural element for the booth, but also crafted amazing origami for our stop motion video to help launch GorillaMobile Ori for iPad.

And now for just a few of the highlights:

Wired covers the Ori: JOBY’s iPad Case and Stand Folds Like and Origami Puzzle

Crunch Gear has a playful approach to their coverage of both the Ori and the Yogi: JOBY comes out with iPad Accessories

CNET calls the Yogi Knobby: CES: JOBY offers iPad cases: One sleek, one knobby

Gizmodo showed the Yogi some love: The GorillaMobile Yogi Will Twist and Bend to Hold Your iPad Just How You Like It

Engadget showcased Scott speaking about both of our products: JOBY Ori and Yogi iPad cases hands-on


GorillaMobile Ori and GorillaMobile Yogi for iPad have arrived – Rounding out the GorillaMobile line

By | Gorillamobile, New Product Launch, Uncategorized | 2 Comments

Today, at CES Unveiled, JOBY is launching two new iPad products with distinct users in mind. After researching and observing how people interact with their iPads we realized that there are two very different types of iPad users. We wanted to provide each of these users with the ultimate positioning experience so they can enjoy reading, cooking, or watching movies for hours without sacrificing their neck.

GorillaMobile Ori for iPad is designed for  the professional who seeks to get maximum the productivity on-the-go  of their iPad. Inspired by the art of Origami, the Ori easily folds into ergonomic positions, allowing you to comfortably push the limits of the iPad.

Check out our fun stop-motion, Origami video  entitled “Morning Folds to Night” to find out more about how the Ori works throughout the day:

For more in depth information on how this super lightweight, protective case + stand works, watch Eric walk you through the positions:

For users, who prefer to cuddle up with their iPad and use it in uneven and comfy situations like lying  on the couch or the bed, the GorillaMobile Yogi for iPad allows for total flexibility in all environments. With chunky, playful legs that wrap around nearly anything, the Yogi makes itself at home easily in nearly an infinite number of poses to maximize your iPad experience.

So, really it just boils down to, what kind of iPad user are you?

Gorillamobile for iPhone 4 is Here! Your phone enhanced

By | Gorillamobile, iPhone, New Product Launch | 17 Comments

After months of not knowing exactly what to do with your iPhone 4, we have finally come up with the perfect solution for you. Yes, you may have thought it was cool already with its digital zoom, multiple cameras, retina display  and the works  – but, you are about to watch it get that much better. Enter the GorillaMobile for iPhone 4. At JOBY, we love photography/videography and realized that if we were able to truly unlock the power of the phone for that purpose, we would be well on our way to creating the perfect product for the iPhone 4.  This new, super durable bumper case adds virtually no weight or size to your phone. You can easily slip it into your pocket when you’re on-the-go, and be ready for the inevitable moment of dropsy that will occur in the course of your week.

The sleek case has a rail system which allows it to easily slide on and off – in both portrait and landscape mode. While, the flexible, bendable tripod legs enable you to find the perfect position for FacetTiming, timelapse videos or just taking pictures in low light situations. So, all you iPhone 4 users, go forth and take tons of pictures, videos, …and other things.

Gorillatorch Switchback Video and Tent City Launch Party

By | Events, Gorillatorch, New Product Launch | 4 Comments

Last Thursday JOBY introduced Gorillatorch Switchback to the world. You can find out more about what it does and the inspiration for it in this authentically San Franciscan, wind-filled video:

To set the stage for this transformational outdoor lighting product, we launched the product in true JOBY fashion, with a party. Tent City  took place at the the Log Cabin in the Presidio  and was a WILD success – even the rainy SF weather didn’t stop us! The Gorillatorch Switchback made its debut, lighting the venue and the massive Snow Peak tents.

Even Davy Crocket would be proud.

Guests enjoyed cocktails expertly mixed by Rye on the Road while nibbling on delicious bites offered by Nicole LoBue of LoBue Events (seriously these were fantastic).  The interior of the Log Cabin was tastefully curated by Jonathan Siegel of Viracocha SF with a collection of antiques, unique furnishings, art and other assorted rarities from his Mission based store. Riley Johndonnell, a San Francisco/New York based experimental artist, created an art piece inspired by “Nature or things found in Nature”. The two part installation entitled “WILDLIFE”, utilized text based sculptures to explore the double life of our vocabulary for animals, objects as well as our actions within nature.

Pro Team member, Jed Conklin, provided us with amazing photographs to showcase the inspiration for Gorillatorch Switchback.

Thank you so much to everyone who came out, it was a blast!

You can see more photos here.

Friday Finds: Gorillatorch Switchback Arrives, Transforms, Finds Love and Other Happenings

By | Friday Find, Gorillapod, Gorillatorch, New Product Launch | No Comments

Happy Friday Creactives!

Thank you so much for all of you who attended our Tent City event last night! It was a blast (photos will follow shortly) and we were thrilled to introduce the world to the Gorillatorch Switchback accompanied by tasty treats, drinks and the wilderness.

Some of the best press hits for thus far include Gadling who remarked on Joby “being on a roll” (something we are always happy to hear). Wired, on the other hand,  pumped up the Halloween theme with a variation on “things that go bump” in the night. Engadget chose to go mythical with reference to Jason and the Argonauts.

Not to be forgotten, the Gorillatorch Blade got really detailed and fabulous coverage in CNET.

Between the legs’ ability to wrap around smaller objects and the feet’s ability to hold onto larger ones, we didn’t find too many situations and angles that could shake the Gorillatorch Blade. And with two brightnesses to chose from and a generous battery life, the Blade supplied us with more than enough light and use time to install a pair of car stereos in our dark corner of the CNET garage.

Gorillapod Video, also had its chance to be road tested by the Mac:Life Show, where they gave it ride on their scooter and saw just how strong our magnets are.

130 Lumens of Rechargeable Light – Gorillatorch Blade

By | Gorillatorch, New Product Launch | 5 Comments

The high performance,  precision, hands-free and modular flashlight for the DIYer is now a reality.  The Gorillatorch Blade combines 130 Lumens of CREE LED light with the precise positioning  of 360° pan and 180° tilt. The spot to flood light profile allows for exactly the right lighting for the task at hand.

Perfect for any work environment, the rugged, aircraft quality aluminum exterior is scratch and water resistant. It can even last all day long thanks to a rechargeable lithium-ion battery that can be charged using the including AC adapter or USB cord. And, to make it even better it comes with powerful magnetic feet and the flexible, bendable legs that allow the Gorillatorch Blade to find the perfect position in any environment whether it be a workbench, a car or server room.

Friday Finds: Gorillapod Video Makes Waves and Arresting Photography

By | Friday Find, Gorillapod, New Product Launch, Photography | One Comment

Hello Creactives,


What a week it has been. Gorillapod Video made a splash with the press including some great pick-ups in Engadget and Gizmodo. True to form, Wire‘s cheeky and slightly risque title definitely stood out.

Photography Perspectives

This haunting and beautiful shot was achieved by mounting a Gorillapod to a ceiling fan. Titled “Late at night–in your sleep–you’ll hear my lonesome call” (quite a mouthful) by  Flickr artist Bitca, this arresting photo is slightly odd and very intriguing.


The End to Shaky Personal Video Recording is Here with Gorillapod Video

By | Gorillapod, New Product Launch | 3 Comments

Personal video camera shakiness be gone! Launched today, the Gorillapod Video is the most adaptable on-the-go video tripod system. With 360 degrees of pan, 180 degrees of tilt and aluminum video head that allows you to position your Flip, Kodak Zi8 or other hand held video recording device the way you want it. Plus, the wrappable legs and super strong magnetic feet allow you to get exactly the vantage point you want.

Find out more about the Gorillapod Video with the video below (if you can see Eric through the fog) or on Joby.com.

Gorillatorch Flare is Here! Hands-Free, Awesome Light, Emergency-Ready

By | Gorillatorch, New Product Launch | One Comment

Didn’t think you could love a flashlight more than the Gorillatorch? Surprise!

Introducing the Gorillatorch Flare – the world’s most versatile flashlight! This hands-free flashlight is armed with 6 different light settings including: soft, medium and ultra-bright white light, a red light setting perfect for seeing in the dark and strobing red and white lights. You can read the full press release here or learn more about this fantastic new product in the video below.

Yes, it is my breakout role. If you are interested, you can call  my agent.