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Gorillatorch

Friday Finds: Originality Rewarded and the GorillaTorch SwitchBack Gets Props

By | Friday Find, Gorillapod, Gorillatorch, Press | No Comments

Happy Sunny Friday!

First some formal –  yet very good news, JOBY was awarded a Utility Patent which officially recognized the pioneering and innovative functionality of the GorillaPod range of products.

Here is the text for the press release that we sent out last week:

JOBY, the innovative and award-winning consumer products company and creator of the world’s best selling camera tripod with over 1 million units sold a year, today announced that it has been awarded a utility patent for its iconic GorillaPod family of products. First launched in 2006 with the GorillaPod Original, this innovative approach to camera stability plus flexibility has helped fuel the growth of JOBY products and has helped make JOBY into an internationally recognized brand known for disruptive design and inspired functionality.

“We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”

“Our ball and socket technology has long been recognized as innovative and unique,” says JOBY CEO Forrest Baringer-Jones. “We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”

Issued on February 22, 2011, U.S. Patent No. 7,891,615 is JOBY’s first utility patent. It joins JOBY’s existing portfolio of domestic and international intellectual property protection, including trademarks, trade dress, and design patents. Known for unique products, JOBY has attracted copycats and has successfully enforced its intellectual property rights both in and out of court in the US, Canada and Australia. JOBY intends to use its new utility patent to protect its intellectual property as it continues to build on its past design and commercial successes.

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And now for a little visual break -this beautiful HDR, 3-dimensional-looking boat was shot by Will Hastings using the autobracket function of his Canon.
67/365 SS Columbia

The GorillaTorch Switchback was fought over and loved on Your Tech Report. Here is just a sampling of the praise the combination lantern and headlamp received:

The GorillaTorch Switchback is one of those rare products that is not only cool but extremely useful… succeeding in a truly valuable role exactly as advertised and designed.  While we test lots of great gear, there are a relative few that I immediately want to add to my own collection… and fewer still that I feel as strongly about as the Joby GorillaTorch Switchback. Whether you’re an outdoors person interested in some new gear or someone simply looking to enhance your home emergency preparedness kit, I can’t think of a more worthwhile addition – the Joby GorillaTorch Switchback, together with the included GorillaPod tripod, are just that good.  I can’t wait to see what they come up with next.

Macworld included some warm thoughts for the GorillaMobile Yogi for iPad in their round-up of iPad cases.

Friday Finds: GorillaPod dances into the 80’s and Fun Customer Feedback

By | Friday Find, Gorillamobile, Gorillatorch, Photography, Press, time-lapse photography | No Comments

Happy Friday!

The Friday before a long weekend here in the States, how lovely. My dance-loving-mood continues this week with a 80’s inspired groove fest with a dancing GorillaPod by Justin Bolduc Turpin.

GorillaDance from Justin Bolduc Turpin on Vimeo.

Feeling the need to travel, but not quite ready to pay for a ticket to Barcelona? David Kenny stitched together a series of lovely time lapse videos from a trip.

Barcelona, Spain portrayed through timelapses. from David Kenny on Vimeo.

This week we had two amazing stories sent into customer service.

The first comes from Australia, here’s what Lance Royce had to say:

“I live in Cairns Queensland Australia and in the aftermath of the Cyclone this month we lost power for almost four days.  We had a gas stove to cook on, but no clean light to see what we were cooking, so I got my Gorillatorch and attached it to the metal range hood (see attached pic’s).  We also used it to light up our living room by pointing the Gorillatorch on the white ceiling giving us a brighter area to help read and see better.

Thank you Joby for a fantastic, practical and useful product.”

Another customer, came up with a great new use for the GorillaMobile Ori – the workout.

I love the rainbow effect of the store aisles from the long exposure photo shot using a GorillaPod attached to a shopping cart by Dr Syntax.

365.044

And now for some valentine’s lovin’…

The GorillaPod video made the top Valentine’s picks for US Magazine.

Not to be forgotten, the GorillaPod Focus got a great write-up by Layers Magazine.

Friday Finds: Ode to the East Coast Storm and Surviving Doomsday

By | Gorillatorch, Press, time-lapse photography | No Comments

Happy Friday!

Although you wouldn’t guess it by looking out the window here in San Francisco, this has been a crazy week for all things weather. In honor of the crazy storms that have crushed much of the US, below is a time-lapse shot using Gorillacam.

On a related note, we were thrilled to find the GorillaTorch Blade in the company of Tactical Bacon and the Bed Bunker in MSNBC‘s list of essential products to survive doomsday.  Yeah, I am not joking…

Friday Finds: GorillaPod is in the Center of Major World Events, a Clever Film and Last Minute Gift Ideas

By | Friday Find, Gorillamobile, Gorillapod, Gorillatorch, Press | No Comments

Happy Friday!

What an interesting surprise for us this week when,  the cover of the International Herald Tribune came out with the newly released Burmese Democracy Activist, Aung San Suu Kyi and a yellow original GorillaPod.

This clever film, shot mostly from the biker’s viewpoint is a pleasant way to ease into the weekend. Watch and you’ll understand the title…

‘Sport makes you younger’ by Alfredo García from ArboreScentia on Vimeo.

With Christmas less than a week away, last minute gift guides are still coming out. Some of my personal favorites are this article in Budget Travel highlighting the GorillaMobile for iPhone 4 and Wired’s Geek Dad Holiday Gift Guy with the GorillaTorch Flare. It’s not often we get paired up with Bacon Wallets and Lego Harry Party. 

GorillaTorch Switchback on Ellen

By | Gorillatorch | One Comment

In case you missed Ellen today, GorillaTorch Switchback made an awesome appearance today on the show, care of REI. With dancing elves, Keith Urban and of course Ellen, the GorillaTorch Switchback illuminated the tent in both lantern and headlamp mode. I was hoping for a dancing Ellen with a headlamp on, but I guess that will have to wait until next year. To see GorillaTorch Switchback, fast forward to the last 2 minutes of the clip. When the dancing starts, you have arrived.

Friday Finds: GDGT Photos, Gift Guides and the Day in Life of a Bicycle

By | Events, Friday Find, Gorillapod, Gorillatorch, Holiday | No Comments

Happy Friday!

We are gearing up for a very exciting holiday season at JOBY. Besides the normal work stuff, recipes are being discussed, travel plans are being arranged and the desserts keeps piling in.

In advance of the holidays, the gift guides keep pouring in. This week Wired ranked the Gorillatorch Switchback #2 in their December 100 Things We Want. Videomaker kicked off their gift guide with the JOBY GorillaPod Focus with Ballhead X as the ultimate gift for the video producer. In addition,  Gizmodo officially gave the GorillaTorch Blade, their seal of approval.

GDGT

Last week, JOBY was happy to be part of GDGT goodness held at the Galleria in San Francisco. We discovered many things, must notably, people LOVE magnets. Here are some not-so-fabulous pics of the event set up. Thanks to our design team for helping out and to the one person who was cool enough to fully embrace the dork factor of a  headlamp in a packed group of people.

And, finally a lovely trip to the Netherlands with this short movie entitled “A Day in the Life of a Bicycle” by Jeroen Klogieters.

A day in the life of a Bicycle [SHORT FILM] from jeroen Klokgieters on Vimeo.


Friday Finds: Furry Creatures in New York and funny press for the Gorillapod and Gorillatorch Blade and Gorillatorch Switchback hit the mark

By | Friday Find, Gorillapod, Gorillatorch, Photography, Press | One Comment

Hello Creactives,

Friday has arrived and a restless spirit has descended on the Joby office. It has been quite a week in San Francisco. In case you didn’t know, the Giants won the World Series, there was an election and somehow we managed to have summer in November for a few precious days.

To start off Friday Finds, I wanted to share this humorous take on the Big Apple (where I was last week). There is nothing quite like a fuzzy monster walking through Time Square. I love the fur on this guy.

Up in the Air

We were honored to appear in the “What is in the Staff Photographer’s bag”  by Fred Lum from the Globe and Mail. Here’s what he had to say about the trusty Gorillapod:

Lastly, there’s one piece of gear I don’t use very often but find it indispensable when I do need it and that’s a Joby Gorillapod. It’s got articulated legs which have rubberized rings and feet which have tremendous stiction and can wrap around whatever you can find.

The San Francisco Chronicle suggests that the solution to your camera “shaking like a nervous chihuahua” is the Joby Gorillapod. Plus, love the title of this piece, “Six reasons your travel videos stink.”

November is here and with that starts the Holiday buying season and the gift guides. Blast Magazine honored Gorillatorch Blade (even though the Gorillatorch Flare is shown) as a selection in their 2010 Holiday Automative Gift Guide for “anyone who drives or loves their automobile.”

“Gorillatorch Switchback sheds light on campers,” states USA Today in this review of the latest product in the Joby arsenal. Happy to help her cross her nephew off the gift list for the Holidays.

Enjoy the weekend!

Gorillatorch Switchback Video and Tent City Launch Party

By | Events, Gorillatorch, New Product Launch | 4 Comments

Last Thursday JOBY introduced Gorillatorch Switchback to the world. You can find out more about what it does and the inspiration for it in this authentically San Franciscan, wind-filled video:

To set the stage for this transformational outdoor lighting product, we launched the product in true JOBY fashion, with a party. Tent City  took place at the the Log Cabin in the Presidio  and was a WILD success – even the rainy SF weather didn’t stop us! The Gorillatorch Switchback made its debut, lighting the venue and the massive Snow Peak tents.

Even Davy Crocket would be proud.

Guests enjoyed cocktails expertly mixed by Rye on the Road while nibbling on delicious bites offered by Nicole LoBue of LoBue Events (seriously these were fantastic).  The interior of the Log Cabin was tastefully curated by Jonathan Siegel of Viracocha SF with a collection of antiques, unique furnishings, art and other assorted rarities from his Mission based store. Riley Johndonnell, a San Francisco/New York based experimental artist, created an art piece inspired by “Nature or things found in Nature”. The two part installation entitled “WILDLIFE”, utilized text based sculptures to explore the double life of our vocabulary for animals, objects as well as our actions within nature.

Pro Team member, Jed Conklin, provided us with amazing photographs to showcase the inspiration for Gorillatorch Switchback.

Thank you so much to everyone who came out, it was a blast!

You can see more photos here.

Friday Finds: Gorillatorch Switchback Arrives, Transforms, Finds Love and Other Happenings

By | Friday Find, Gorillapod, Gorillatorch, New Product Launch | No Comments

Happy Friday Creactives!

Thank you so much for all of you who attended our Tent City event last night! It was a blast (photos will follow shortly) and we were thrilled to introduce the world to the Gorillatorch Switchback accompanied by tasty treats, drinks and the wilderness.

Some of the best press hits for thus far include Gadling who remarked on Joby “being on a roll” (something we are always happy to hear). Wired, on the other hand,  pumped up the Halloween theme with a variation on “things that go bump” in the night. Engadget chose to go mythical with reference to Jason and the Argonauts.

Not to be forgotten, the Gorillatorch Blade got really detailed and fabulous coverage in CNET.

Between the legs’ ability to wrap around smaller objects and the feet’s ability to hold onto larger ones, we didn’t find too many situations and angles that could shake the Gorillatorch Blade. And with two brightnesses to chose from and a generous battery life, the Blade supplied us with more than enough light and use time to install a pair of car stereos in our dark corner of the CNET garage.

Gorillapod Video, also had its chance to be road tested by the Mac:Life Show, where they gave it ride on their scooter and saw just how strong our magnets are.

Friday Finds: First Day of Skiing – Really? Press for Gorillapod Focus and Gorillatorch Blade

By | Friday Find, Gorillapod, Gorillatorch, Press | No Comments

Happy Friday Creactives!

It has been fantastic weather here in San Francisco with lovely summer-like evenings. Of course, elsewhere in the world, they seem to have made the transition to cooler climes. I love the miniature look of the video below taken by Fredrik Nordheim as he rediscovered his winter feet (ie skis again).

A short film from my first day on skiis this year in Engelberg. from Fredrik Nordheim on Vimeo.

Crunch Gear published a great story about how to take good pictures of the night sky and even gave a shout out to our lovely Gorillapod.

Sharing the News

The Gorillapod Focus and Ballhead X got even more attention this week with this full review on Crunch Gear.

The press keeps coming for the Gorillatorch Blade, below are a few excerpts from some of the great hits we received.

On Gadget Review:

The Blade on the other hand is solid all around. It’s body can best be described as a chunk of solid metal (aircraft-grade aluminum) – that’s a good thing. And of course there is Joby’s patented bendy legs with magnetic feet, which means it works just about any where you need to stick it. It’s rated IPX-5 water resistant and uses a an ultra-bright CREE XLamp XP-C LED bulb.

The battery, which lasts about 2.5 hours on full power (130 lumens), is completely rechargeable. A mini-USB port is hidden behind the rubber switch, which flips opens to reveal the port and they’ve include a wall wart with a USB plug, so if need be you could charge this thing via your computer’s USB port. Charging is indicated by a blue LED inside the lens that remains lit until charging is complete.

I4U gave a 9 out of 10 rating for the Gorillatorch Blade.  They particular were excited about the ability to use the light both hands-free and tactically.

The Blade flashlight slips off easily but it is held very snugly when on the rail so you can poison it in any direction without fearing that it will slip off the tripod. Another key difference in the Gorillatorch Blade and the other Gorillatorch flashlights is that the Blade has an internal rechargeable battery. A rechargeable battery can be both good and bad.