Monthly Archives

March 2011

JOBY Donates to Second Harvest Japan to support Japanese Relief Efforts

By | Office | No Comments

JOBY is proud to support the relief efforts currently underway in Japan following the tsunami and earthquake.  As our first and strongest international market, Japan has a special significance for the JOBY community.  For years, we have been inspired by the knowledgeable, passionate, adventure-seeking photography and outdoor enthusiasts of Japan and this has only increased after seeing their resilient response to recent events. Fortunately, our partners, family members and employees have been spared any direct effects. Not everyone has been as fortunate; in an effort to help support Japan as they rebuild their future, JOBY is contributing 1,000 GorillaTorches and $5,000 to Second Harvest Japan, the country’s first food bank which has been providing aid to the worst hit areas of Japan.

The GorillaTorches and contribution will help support the disaster relief efforts of Second Harvest Japan to deliver food and other much needed items to the affected areas of Japan following the earthquake and tsunami.  Second Harvest Japan’s mission is to provide food that would otherwise go to waste, orphanages, the elderly, emergency shelters, single mothers, the homeless, migrant workers, and many others. For more information, or to donate to Second Harvest Japan, visit www.2hj.org.

Friday Finds: Trams in Hong Kong and GorillaTorch Flare in Parents Magazine

By | Friday Find, Gorillatorch, Press, time-lapse photography | No Comments

Happy Friday!

This week a deluge  hit San Francisco, inspiring some members of the office to come to work in head to toe rain gear. While not winning any fashion awards, it probably did make for a more comfortable day at the office.

This magical video caught using a Lumix camera on a GorillaPod makes me, a lover of densely populated cities, want to get on a plane. I particularly enjoy the rhythm that occurs due to the trams starting and stopping.

Hong Kong: North Point to Western Market by Tram from David Gilbert on Vimeo.

GorillaTorch Flare was highlighted in Parents Magazine this month. It does look quite fetching against a turquoise backdrop.

GorillaTorch Switchback wins red dot 2011 award

By | Awards, Gorillatorch | No Comments

Sweet! The JOBY GorillaTorch Switchback, the first outdoor lantern that transforms into a headlamp, won the prestigious red dot award for Product Design.  The competition was fierce, but the Switchback prevailed in a very crowded and international field with4,433 entries from 1,700 companies in 60 countries  submitting  work.


The award is organized annually by the Design Zentrum Nordrhein Westfalen in Germany and is considered one of the top design awards for product design. If you happen to be traveling to Germany this summer you can see the GorillaTorch  Switchback this summer showcased with the other prize-winning products on display from 5 July to 1 August 2011 in the exhibition “Design on stage – winners red dot award: product design 2011” at the red dot design museum at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen.


And yes, this qualifies as super exciting stuff!

Friday Finds: Photography that makes you think and the GorillaPod – the Outdoorsman’s Best Friend

By | creactive, Friday Find, Gorillamobile, Gorillapod, Press | No Comments

Happy Friday Creactives!

Today, I stumbled across this intriguing image with  a scary JOBY GorillaPod plus camera peering ominously over fright-filled cigarettes. The story behind the image is even more arresting as it is by a  Spanish photographer, J. Tiogran Solana who recently quit smoking and used the money he saved from not smoking to buy himself a camera. The cigarettes are there to help celebrate his one year anniversary with the his camera.

The Attack of the Tobacco Killer Camera

Two fun videos appeared this week embracing outdoor adventures. The first is a video of a clear love affair with  a Cannondale bike captured with a GorillaPod SLR Zoom.

Cannondale Bad Boy 2010 Hybrid from Tony Slater on Vimeo.

The second, makes me want to hit the slopes as the film captures the child-like grin you get while skiing…and the inevitable fall that comes when you are filming yourself doing it.

2011-02-23 FILE0010 Brighton Snowshoe Veljko and Devin Ski Pole Cam from Veljko Roskar on Vimeo.

Continuing to attract attention for it’s unique look and ergonomically-empowered  positions, the GorillaMobile Ori for iPad had a few strong write ups this week in iPhone Life Magazine and MacStories.

Great opening paragraph in the MacStories article:

For those still holding onto the original iPad, have you ever thought about stepping your game up when it comes watching a family movie or utilizing the iPad as a bookstand? That folio case you have isn’t going to elevate the iPad above those popcorn jaws, and you certainly aren’t going to get a stable viewing angle on a leather cover as you tap through a recipe book. Even with a slew of gadgets and arms, the iPad is only as flat as its case. JOBY will help your iPad avoid disaster with a product that’s quite transformative.

Friday Finds: Originality Rewarded and the GorillaTorch SwitchBack Gets Props

By | Friday Find, Gorillapod, Gorillatorch, Press | No Comments

Happy Sunny Friday!

First some formal –  yet very good news, JOBY was awarded a Utility Patent which officially recognized the pioneering and innovative functionality of the GorillaPod range of products.

Here is the text for the press release that we sent out last week:

JOBY, the innovative and award-winning consumer products company and creator of the world’s best selling camera tripod with over 1 million units sold a year, today announced that it has been awarded a utility patent for its iconic GorillaPod family of products. First launched in 2006 with the GorillaPod Original, this innovative approach to camera stability plus flexibility has helped fuel the growth of JOBY products and has helped make JOBY into an internationally recognized brand known for disruptive design and inspired functionality.

“We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”

“Our ball and socket technology has long been recognized as innovative and unique,” says JOBY CEO Forrest Baringer-Jones. “We are honored that the US Patent Office has recognized our efforts with a patent that confirms the novelty of the GorillaPod line.”

Issued on February 22, 2011, U.S. Patent No. 7,891,615 is JOBY’s first utility patent. It joins JOBY’s existing portfolio of domestic and international intellectual property protection, including trademarks, trade dress, and design patents. Known for unique products, JOBY has attracted copycats and has successfully enforced its intellectual property rights both in and out of court in the US, Canada and Australia. JOBY intends to use its new utility patent to protect its intellectual property as it continues to build on its past design and commercial successes.

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And now for a little visual break -this beautiful HDR, 3-dimensional-looking boat was shot by Will Hastings using the autobracket function of his Canon.
67/365 SS Columbia

The GorillaTorch Switchback was fought over and loved on Your Tech Report. Here is just a sampling of the praise the combination lantern and headlamp received:

The GorillaTorch Switchback is one of those rare products that is not only cool but extremely useful… succeeding in a truly valuable role exactly as advertised and designed.  While we test lots of great gear, there are a relative few that I immediately want to add to my own collection… and fewer still that I feel as strongly about as the Joby GorillaTorch Switchback. Whether you’re an outdoors person interested in some new gear or someone simply looking to enhance your home emergency preparedness kit, I can’t think of a more worthwhile addition – the Joby GorillaTorch Switchback, together with the included GorillaPod tripod, are just that good.  I can’t wait to see what they come up with next.

Macworld included some warm thoughts for the GorillaMobile Yogi for iPad in their round-up of iPad cases.

Friday Finds: Gorillacam – now appearing in books, Medieval towns and Grocery Store Face Plants

By | Friday Find, Gorillacam, Gorillamobile, Photography | No Comments

Happy Friday!

We were pleased to find out this week, that our enormously popular iPhone app, Gorillacam,  has been featured in not just one, but two different books.  How to Create iPhone  Photos by Allan Hoffman and iPhone Obsessed by Dan Marcolina both show off the Gorillacam app but the latter also features the lovely GorillaMobile for iPhone 4.

This beautiful film about Medieval Walls in Ferrara Italy by Giorgio Fochesato is shot in black and white and is an eerily beautiful vision of a UNESCO Heritage site.

The GorillaMobile Yogi won some new fans this week, due to it’s playful adaptability.  In iLounge, the “highly recommended” Yogi, was praised  for being “as close to truly great as any such accessory has come for the first-generation iPad.”  On the other side of the pond both GorillaMobile Yogi and GorillaMobile Ori were reviewed by CNET.

And to leave on a humorous note…and how I felt at times this week:

Outtake (365/60) FDT

JOBY set to innovate GorillaMobile along with Apple’s iPad 2

By | New Product Launch | No Comments

Today, as many of you most likely know, Apple announced their newest version of the iPad. Armed with a front- and back-facing camera, faster speeds and multi-tasking features all in a thinner package, the iPad 2 is poised to be the must-have device for reading, cooking, gaming and picture-taking. So, what’s JOBY planning to do about it?

We are thrilled! JOBY purposely created the GorillaMobile Ori and Yogi for iPad to serve as platforms for the iPad as Apple continues to improve on its masterpiece. Plus, with the added camera, the positioning and stabilization that Ori and Yogi offer become even more important for capturing images or communicating with loved ones.

Following on the enormous success launch of the GorillaMobile Ori and Yogi at CES, we are ready to kick it up a notch to enhance the improvements on the iPad 2. The versatility of the Yogi will enable the same sort of electronic acrobatics you have come to expect from a JOBY product. With flexible and bendable legs that attach to any height, the GorillaMobile Yogi will make picture taking from extreme angles a breeze, plus with amazing ability to adapt to uneven surfaces, the Yogi will take the improved memory of the iPad 2 to the next level allowing for lazy Sundays filled with music, video watching, magazine devouring and food creating hours.

For the Mobile Pro, the sleek, ergonomic protection of the Ori will protect the iPad on-the-go and fold into exactly the right angle for any activity you may want from your iPad including maximizing your next conference call with the front-facing camera and Skype. The Ori is constructed from a super strong, German-made, aluminum and polypropylene composite which provides the case with lightweight yet rigid stability so that it can achieve 15 inches of extended ergonomic positioning in viewing modes. Precise positioning and stabilization, something JOBY knows a thing or two about, are even more compelling features when using cameras for photo-taking, video recording and video calling.

Keep your eyes peeled- the next generation of GorillaMobile Ori and GorillaMobile Yogi for iPad will be available for purchase at select retail locations in June of this year.