Monthly Archives

October 2010

Gorillatorch Switchback Video and Tent City Launch Party

By | Events, Gorillatorch, New Product Launch | 4 Comments

Last Thursday JOBY introduced Gorillatorch Switchback to the world. You can find out more about what it does and the inspiration for it in this authentically San Franciscan, wind-filled video:

To set the stage for this transformational outdoor lighting product, we launched the product in true JOBY fashion, with a party. Tent City  took place at the the Log Cabin in the Presidio  and was a WILD success – even the rainy SF weather didn’t stop us! The Gorillatorch Switchback made its debut, lighting the venue and the massive Snow Peak tents.

Even Davy Crocket would be proud.

Guests enjoyed cocktails expertly mixed by Rye on the Road while nibbling on delicious bites offered by Nicole LoBue of LoBue Events (seriously these were fantastic).  The interior of the Log Cabin was tastefully curated by Jonathan Siegel of Viracocha SF with a collection of antiques, unique furnishings, art and other assorted rarities from his Mission based store. Riley Johndonnell, a San Francisco/New York based experimental artist, created an art piece inspired by “Nature or things found in Nature”. The two part installation entitled “WILDLIFE”, utilized text based sculptures to explore the double life of our vocabulary for animals, objects as well as our actions within nature.

Pro Team member, Jed Conklin, provided us with amazing photographs to showcase the inspiration for Gorillatorch Switchback.

Thank you so much to everyone who came out, it was a blast!

You can see more photos here.

Friday Finds: Gorillatorch Switchback Arrives, Transforms, Finds Love and Other Happenings

By | Friday Find, Gorillapod, Gorillatorch, New Product Launch | No Comments

Happy Friday Creactives!

Thank you so much for all of you who attended our Tent City event last night! It was a blast (photos will follow shortly) and we were thrilled to introduce the world to the Gorillatorch Switchback accompanied by tasty treats, drinks and the wilderness.

Some of the best press hits for thus far include Gadling who remarked on Joby “being on a roll” (something we are always happy to hear). Wired, on the other hand,  pumped up the Halloween theme with a variation on “things that go bump” in the night. Engadget chose to go mythical with reference to Jason and the Argonauts.

Not to be forgotten, the Gorillatorch Blade got really detailed and fabulous coverage in CNET.

Between the legs’ ability to wrap around smaller objects and the feet’s ability to hold onto larger ones, we didn’t find too many situations and angles that could shake the Gorillatorch Blade. And with two brightnesses to chose from and a generous battery life, the Blade supplied us with more than enough light and use time to install a pair of car stereos in our dark corner of the CNET garage.

Gorillapod Video, also had its chance to be road tested by the Mac:Life Show, where they gave it ride on their scooter and saw just how strong our magnets are.

Tent City – Tonight in San Francisco!

By | Events | One Comment

Come experience Tent City with us and help launch of our latest product, the Gorillatorch Switchback. Tent City will be an interactive experience that celebrates a return to backcountry routes and an active outdoor lifestyle.

Plus, enjoy the beautifully designed tents and camping related products  made by our event partner, Snow Peak, a Japanese outdoor lifestyle company and winner of the 2010 ICFF Editors Award for Outdoor Furniture.

Join us if you can!

Friday Finds: First Day of Skiing – Really? Press for Gorillapod Focus and Gorillatorch Blade

By | Friday Find, Gorillapod, Gorillatorch, Press | No Comments

Happy Friday Creactives!

It has been fantastic weather here in San Francisco with lovely summer-like evenings. Of course, elsewhere in the world, they seem to have made the transition to cooler climes. I love the miniature look of the video below taken by Fredrik Nordheim as he rediscovered his winter feet (ie skis again).

A short film from my first day on skiis this year in Engelberg. from Fredrik Nordheim on Vimeo.

Crunch Gear published a great story about how to take good pictures of the night sky and even gave a shout out to our lovely Gorillapod.

Sharing the News

The Gorillapod Focus and Ballhead X got even more attention this week with this full review on Crunch Gear.

The press keeps coming for the Gorillatorch Blade, below are a few excerpts from some of the great hits we received.

On Gadget Review:

The Blade on the other hand is solid all around. It’s body can best be described as a chunk of solid metal (aircraft-grade aluminum) – that’s a good thing. And of course there is Joby’s patented bendy legs with magnetic feet, which means it works just about any where you need to stick it. It’s rated IPX-5 water resistant and uses a an ultra-bright CREE XLamp XP-C LED bulb.

The battery, which lasts about 2.5 hours on full power (130 lumens), is completely rechargeable. A mini-USB port is hidden behind the rubber switch, which flips opens to reveal the port and they’ve include a wall wart with a USB plug, so if need be you could charge this thing via your computer’s USB port. Charging is indicated by a blue LED inside the lens that remains lit until charging is complete.

I4U gave a 9 out of 10 rating for the Gorillatorch Blade.  They particular were excited about the ability to use the light both hands-free and tactically.

The Blade flashlight slips off easily but it is held very snugly when on the rail so you can poison it in any direction without fearing that it will slip off the tripod. Another key difference in the Gorillatorch Blade and the other Gorillatorch flashlights is that the Blade has an internal rechargeable battery. A rechargeable battery can be both good and bad.

Friday Finds: Stop Motion Videos and Gorillatorch Blade Shout Outs

By | creactive, Friday Find, Gorillapod, Gorillatorch, Press | No Comments

Hello Creactives,

It is still Friday…really… and somewhere in the Pacific it is the middle of the day, so it must be time for Friday Finds.

We have some absolutely fantastic stop motion videos this week.  Executed,  of course, with a Gorillapod. The first one has a lovely twist about halfway through and is beautifully rendered with a touch of whimsy.

Pensées Effeuillées from Aziz Oulhiyane on Vimeo.

The second is another stop-motion film utilizing Legos and humor.

Gorillatorch Blade Takes Aim

It’s been quite a debut for Gorillatorch Blade, with Wired’s claims that it is “tough enough to kill Vampires,” Mashable‘s correct assertion that “it cuts through the darkness,” and Engadget‘s claim that it  is slim.

But before that, we had this great write-up in the Wall Street Journal’s The Fixer column for the Gorillapod. Making it even more appealing, it came with a clever title, “Me, Myself (My Thumb, My Arm) and My Camera.”

130 Lumens of Rechargeable Light – Gorillatorch Blade

By | Gorillatorch, New Product Launch | 5 Comments

The high performance,  precision, hands-free and modular flashlight for the DIYer is now a reality.  The Gorillatorch Blade combines 130 Lumens of CREE LED light with the precise positioning  of 360° pan and 180° tilt. The spot to flood light profile allows for exactly the right lighting for the task at hand.

Perfect for any work environment, the rugged, aircraft quality aluminum exterior is scratch and water resistant. It can even last all day long thanks to a rechargeable lithium-ion battery that can be charged using the including AC adapter or USB cord. And, to make it even better it comes with powerful magnetic feet and the flexible, bendable legs that allow the Gorillatorch Blade to find the perfect position in any environment whether it be a workbench, a car or server room.

Friday Finds: Nature Calling, International Gorillapod Fans and What it Feels Like to be a Trombone

By | Friday Find, Gorillapod, Photography, Press | No Comments

Hello Creactives!

Nature Calling

This calming video shows some lovely  images of natures from the vantage point of a canine. Made by creating a steadicam out of a Gorillapod SLR Zoom and string, Etsu Ha claims to have created the cheapest steadicam.

Dog’s eyes the cheapest DIY Steadicam? from etsu ha on Vimeo.

This quiet video of sunrise by Eric Crowley is shot with a D90 and a Gorillapod and is a gentle view of the beginning of the day.

Sunrise from Eric Crowley on Vimeo.

International Press

Joby’s presence at Photokina last week (pictures to come shortly) was heralded by a number of foreign language press. Unfortunately, I cannot speak all of these languages but it is exciting to see some of the great International fans we have.

Starting with the Dutch….

Moving onto the French (I love it when cool technology like this 3D Camera is aided by a Gorillapod Focus and Ballhead 1 to get the job done right)…

And even some Vietnamese….

Adventures in Trombone Land

The inner music dork in me loved this little trombone, Flip HD and Gorillapod test. Not to mention that I was just making a fool of myself the other day trying to explain to my niece what a trombone was. This video would have come in handy for sure.